Contact
What? You’ve put off Black Friday and Cyber Monday social marketing AGAIN? What is this—last year, or something?
Don’t feel bad. You’re part of an elite club of e-commerce lag-behinds, and EYStudios is here to offer three tips to get your social media in shape for the big event. Think of it as a procrastinator perk!
Countdown Like Crazy!
You think you feel bad for dragging your feet on your social media? Well, it’s time to make your customers feel that same sort of overwhelming anxiety—if they don’t get off their butts and buy your products before the countdown ends!
As the clock ticks down to Black Friday and Cyber Monday, use that over-hyped media misery to your advantage. Social media is made to capitalize on that built-in urgency—all you have to do is make it fun!
Here’s how:
Teasers: Before we get to countdowns, don’t forget to tease that thing. If you expect your audience to only get excited on the day the deal hits, you’re missing out. Start teasing them about the upcoming deals and discounts early and often. Share cryptic hints or glimpses of the products that will be on sale. Build curiosity and generate buzz around your store’s offerings.
Countdowns: Yep, that’s right. We unabashedly use countdown timers because they work. Don’t @ me, bro.
Create visual countdowns using images or videos that remind your followers of the approaching shopping days. Daily countdown posts can remind potential customers of your upcoming deals and build a sense of urgency. Check out what we did for our customer DLTTrading.com by incorporating an awesome countdown clock into their “12 Days of Christmas” Promo:
Story Highlights: Use Instagram and Facebook Stories to create a dedicated “Black Friday/Cyber Monday” highlight reel. This will allow your audience to easily access and review your promotions, even if they missed your previous posts.
UGC Out the Wazoo, man!
User-generated content (UGC) can be a powerful tool for building trust and encouraging purchases. Last-minute strategies to leverage user-generated content include:
UGC Contests: Run a quick UGC contest on your social media platforms where customers can share photos or reviews of your products. Offer incentives like discounts or gift cards to encourage participation.
Share Customer Testimonials: Highlight positive feedback and testimonials from previous customers on your social media profiles. Encourage satisfied customers to post about their experiences with your products.
Showcase UGC on Product Pages: Integrate user-generated content into your product pages to provide social proof and enhance the shopping experience for potential buyers.
Boost and retarget like a boss.
Last-minute advertising on social media can help you reach a wider audience and drive more traffic to your e-commerce site. This is the tactic we used to transform a brand-new brand like StylinBoxes.com into a million-dollar social media success. If you want to see how they did it, check out the whitepaper here.
Here are some tips EYStudios recommends around boosting posts:
Boost the Best: Identify your most compelling Black Friday and Cyber Monday posts, and use the “boost” feature on platforms like Facebook and Instagram to target specific demographics, interests, and behaviors. This can help extend your reach quickly.
Retarget and Repeat: Create targeted ad campaigns to reach potential customers who may not be following your social media accounts but are interested in the products you offer. Use retargeting ads to remind visitors who have previously engaged with your site about your upcoming deals.
Round and Round You Go: Carousel ads allow you to showcase multiple products or deals in a single ad. This is an effective way to capture the attention of your audience and drive traffic to specific product pages.
Look, normal people plan ahead for Black Friday and Cyber Monday, but you’re not normal. You are a special kind of e-commerce genius that can put these last-minute social media strategies to work for your brand.
There’s still time to make a significant impact on your e-commerce store’s success during the upcoming holiday shopping events. By creating engaging teasers, leveraging user-generated content, and running targeted ads, you can effectively reach and convert potential customers, ensuring a successful and profitable holiday season for your online business.
Have you not already gotten to work with these tips? That means you need to talk to one of our social-media superstars at EYStudios by contacting us here!