Episode 34: The Rise of Fraud in eCommerce with Signifyd

We sit down with the Stefan Nandzik, VP of Marketing at Signifyd, to discuss the trend of increasing fraudulent purchases in eCommerce. We specifically cover kinds of fraud merchants are facing and what options are out there for merchants looking to protect themselves.

Want to learn more about how EYStudios and Signifyd can help protect your store?

Call us today at 888-429-4803 or email us at info@eystudios.com.

PressureTek Launches on BigCommerce

Longtime EY client PressurTek came to EY late in 2017 looking to make the move to a more modern platform.

Owner Bob had two main goals in mind for replatforming his site:

  1. Create a design that would appeal to customers
  2. Get better cart functionality for shoppers  

Pressuretek worked with EYStudios to decide on BigCommerce as their new platform and so began the design, development and migration process.

From a design standpoint, the design itself didn’t actually change much from the one created by EYStudios during the last redesign in 2015, but it was refreshed.

From a functionality standpoint, the new site touts features such as:

  • The ability to change Mega Menu items in the admin which is a custom feature
  • Integration with Quick Spark for 3rd party financing
  • Integration with Yotpo for reviews

Not to mention the site will be overall easier to manage in BigCommerce’s user friendly admin.

Check out the new PressureTek.com today and view the before and afters below.

Want to know how EYStudios can help you migrate your site to BigCommerce? Call us at 888-429-4803 or email us at info@eystudios.com. 

EYStudios will be at IRCE 2018!

Join EYStudios in Chicago from June 5th – 8th for a week of collaboration, learning  and networking at one of the biggest events the industry has to offer.

 

We’ll kick off the week at the BigCommerce  eCommerce Growth Summit where we’ll be sponsoring and manning a booth. Join us as we connect with other BigCommerce merchants and partners to help transform online business.

Highlights of the agenda include:

  • A case study from Exxel Outdoors
  • A segment on AI and Social Commerce
  • A Panel from BORN + Modern Tribe + WP Engine
  • A segment on using SaaS for Multi-Store and International Selling
  • A keynote from Jenny Fleiss, Co-Founder of Rent the Runway

 

Throughout the rest of the week, we’ll be attending panels, scheduling meetings with partners and popping into events.

If you’re planning to be in the area, make sure you let us know so we can schedule a time to connect!

 

Did you miss the Imagine 2018 Recap at the Southeast Magento Meetup?

Did you miss the Southeast Magento Meetup last week?

Don’t worry – you can still get your hands on all the great content.

You can download the slides here.

Or, you can watch the Facebook Live video we recorded during the meetup here:

 

Thank you again to our partners and sponsors Klevu!

If you’d like to learn more about Imagine 2018 and what’s coming down the pipeline for Magento, give us a call at 888-429-4803 or email us at info@eystudios.com

Download Our Food & Beverage Business Owner Guide

Gone are the days of having to trudge to the grocery store to get what you need for the week. Online grocery shopping is booming with 25% of households currently ordering their groceries online and services like Kroger’s ClickList, Instacart and AmazonFresh are regular household names. It shows no sign of slowing either, as the online grocery shopping market is expected to increase 5 fold in the next 10 years.

With the rise of this trend it’s easy to see that consumers have no fear ordering food online. Whether it be their weekly groceries, gourmet beef jerky, or the world’s freshest seafood, consumers are ordering all kinds of edibles online.

But running an online store is very different than running a brick-and-mortar store, and if people can’t use their senses to touch, see, and smell their food, how would you ever sell it online?

We’ve pulled together what we’ve learned in the online grocery industry to create this Food & Beverage Business Owner Guide.

Download the free guide today.

Magento Marketing Tools

When considering platform options, many merchants will weigh important must-have features like shipping, checkout, and available integrations. But marketing tools can be just as important to consider. Once your new site is built and operations are running smoothly, your attention will likely turn towards growing the business. And how can you do that without the right marketing tools?

 

Magento’s Marketing Tools Include:

 

  •      Tools for Social Selling and Advertising – with the Magento Social extension merchants are able to create a direct connection from social pages to their eCommerce store.

 

Key Features of the extension include:

  •      Streamlined Social Store Creation
  •      Magento Digital Commerce Product Catalog Extraction
  •      Simplified Ad Creation
  •      Intelligent Ad Optimization
  •      Simplified Third-Party Content Integration

 

  • Promotions Tools – Magento’s backend makes it easy to create and run promotions. This includes Catalog and Cart Price Rules as well as promotions that are designated to run only at certain times, under certain conditions. Additionally, the Magento staging environment makes it easy to schedule those changes and go about your day without babysitting your site to make changes.
  • SEO Friendly URLs – This feature is as simple as it sounds. Merchants have the ability to create custom URLs, giving them ultimate control over what is displayed on the site and ultimately crawled by Google. We all know there’s no better marketing tool than good healthy site SEO.
  • Customer Segmentation – This feature allows merchants to group their overall audience into different segments so they can tailor marketing efforts and shopping experiences. Magento’s advanced segmentation tool even allows the ability to segment customers based on criteria such as location and buying patterns. With more targeted marketing efforts, marketing dollars go further.
  • Analytics – With the release of 2.2.2 Advanced Reporting is now available in the Magento back end with 20 reports included for Products, Orders and Customers. The tool is automatically enabled and easily configured. Advanced reporting (as well as MBI Essentials and MBI Pro) are the perfect way to decide how best to allocate those marketing dollars.
  • Integrated Dotmailer Capabilities – As we discussed in a recent blog about the release of Magento 2.2.2, Magento Commerce is now offering dotmailer marketing automation with their core product. This new functionality creates opportunities for enhanced communication between merchants and customers.

 

Supported Email Marketing Automation Programs Include:

  • Replenishment
  • Retargeting
  • Re-engagement
  • Transactional Emails
  • Welcome Programs
  • Nurture Series
  • Abandoned Cart
  • Abandoned Browse
  • Feedback & reviews
  • Solus Campaigns
  • Monthly Newsletters

And much much more!

 

This list is just a handful of ways you can use the Magento platform to grow your business. To learn more about using Magento to build your brand, call us at 888-429-4803 or email us at info@eystudios.com.

The Power of Personalization on Your Ecommerce Store

It’s no doubt that 2017 was a big year for ecommerce. According to Statista, ecommerce reached approximately $2.3 trillion in 2017 and is expected to hit $4.5 trillion in 2021.

As ecommerce continues to evolve at a rapid pace, e-retailers must keep up with the latest trends to ensure that their customers are happy, and ultimately to stay ahead of their competition. And one of those trends is personalization.

According to Wikipedia, personalization is defined as, “the tailoring of a service or a product to accommodate specific individuals”. When applying personalization to ecommerce, the definition is as simple as, “creating personalized shopping experiences for every customer”.

Consumers Expect Personalized Shopping Experiences

Put yourself in the shoes of a traditional retail brick-and-mortar store owner. Now imagine how your store can flourish if you knew the preferences of every single person who entered your store. What their favorite products were, what they’ve bought in the past and when they’ll need to shop for it again.

With ecommerce, this opportunity is already at our fingertips. This facility is available due to the amount of data collected on every user on the Internet.

While the boundaries for personalized experiences are a majorly debated topic, the majority of people seem to be warming up to it. Since personalization has grown in popularity (thanks to global conglomerates such as Google, Apple, and Amazon), consumers are not just accepting it, but are showing signs that they actually prefer personalization.

According to research from Accenture, 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history (see graph below).

Now let’s go back to our retail brick-and-mortar store owner. Imagine if, for every person that entered your store, you could create a personalized shopping experience that was tailored to their needs, their wants and their desires. Wouldn’t that be an amazing experience?

Let’s take a look at the different ways that e-retailers can master the art of personalization and make those consumers always coming back for more.

Types of Personalization

User Generated Content

With the rise of social platforms such as Instagram, Snapchat, and Facebook, UGC has become a massive contributor to ecommerce success. What’s better than your customers doing the marketing for you? This trend is seen as the new generation of reviews.

With UGC, merchants can build trust between their brand and their consumers by allowing real live consumers sharing their experiences with the brand, the product, or service. This is an amazing tool that can cost merchants very little to implement. Sometimes it just takes sending a product to an influencer and letting them do the promoting for you.

With tools such as, Evocative, these apps allow merchants to have a shoppable Instagram gallery on their website. This bridges the gap between Instagram and your website, as it allows the consumer to check out on your site.

Adaptation & Robust Site Search

On-Site Search is an often overlooked and undervalued ecommerce tool. However, if used properly, it can work wonders for your online store.

With tech giants like Google and Amazon, consumers expect the search functionality on websites to preform just as great as Google’s. E-retailers can definitely enhance the shopping experience on their site search to enhance the UX. Investing in a robust on-site search tool can allow e-retailers to:

a) Adapt to the Language that Consumers are Used to. For example, if a consumer types “Sneakers” into a website’s search bar, and 0 results come back because your website goes by the term “Running Shoes”, you’ve got yourself a problem. Especially if you actually carry sneakers! With search functions, you’ll be able to create a synonym rule for these types of products with different terms. The same goes for commonly misspelt words, color groupings, and more.

b) Adjustment of Results Based Upon Data

Consider this example. A consumer visits a website and types in “Rolex”. The store doesn’t carry this pricey item, so 0 results come back and the visitor goes looking on another site. Now imagine if instead of the 0 results coming up, there was a message that read “Sorry we don’t carry Rolexes, but check out these other higher end watches”. And the results would show higher end watches that the site does carry. This will enhance the shopping experience and may be enough to save the sale.

Geo Targeting

A shopper in New York will have different shopping preferences than a shopping in Florida. With geo targeting, one can tailor their website accordingly, to a consumer’s specific needs and wants, providing a sense of personalization.

Shipping is a huge factor of the online checkout process. E-retailers can use this tool to automatically show specific location-based messaging to consumers from around the world. Let your local consumers know that shipping is free! Another idea is to display best-selling products based on geolocation.

The basic real-tie data merchants can use in geo-location personalization are:

  • Location (city, country)
  • Device Type (mobile, tablet, desktop)
  • Operating System
  • Traffic Source
  • Weather Condition
  • Number of Visitors on the Same Product Page

Recommendations

This is the feature that Amazon is so greatly known for –and for a good reason! Ecommerce websites have started adapting to this trend of cross-selling and upselling by recommending “similar products”, “frequently bought together”, and “you might like” lists. This strategy not only improves the conversion rates by offering a wider variety of choices, but also helps in maximizing the revenue per user.

Why are recommendations working?

  • They are personal rather than salesy
  • They encourage users to view more products
  • They are engaging and catchy
  • They give a sense of being part of a crowd of users

Final Thoughts

Personalization is a mix between data science and data intelligence. The right mix can create a superb shopping experience for every site visitor. Consumers expect personalized shopping experiences when online shopping. Use it to your advantage and jump ahead of your competition.

About the Author

Michelle Seges is the Sr. Partner Marketing Coordinator at Nextopia Software Corporation, a proud partner of EYStudios. Nextopia is a leader in on-site search and navigation, and provides the tools needed for more browsers to turn into buyers. If you’d like to learn more about how you can personalize your ecommerce website, contact us here. Or you can call us at 888-429-4803.