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As we are now full-on into 2024, it’s a good time to look over some of the brand trends that e-commerce companies are already adopting. This year will continue the momentum 2023 saw, where marketers continue to humanize their brands through a variety of strategic techniques.
Storytelling in E-Commerce Experiences
In 2024, consumers yearn for more than just products; they crave meaningful experiences and connections with the brands they choose. A survey conducted by the Content Marketing Institute reveals that 68% of consumers feel more positive about a brand after engaging with its content. This underscores the significance of weaving storytelling into your e-commerce strategy. Craft authoritative narratives that illuminate your brand’s journey, values, and the human engine behind your products. By sharing customer success stories and showcasing the real impact of your offerings, you transform transactions into memorable interactions, forging a deeper connection with your audience.
Motion Design in Social Media
Are you looking for a way to jazz up your social media approach this year? In 2023, EYStudios clients saw tremendous results by incorporating motion into their marketing. As mentioned above, brands need to integrate effective storytelling, and motion design is a great way to accomplish that. Studies indicate that social media users are 40% more likely to engage with content that incorporates dynamic visuals. Embrace animations, GIFs, and short videos on platforms like Instagram, Facebook and TikTok to tell your brand story in a visually captivating manner.
AI… and Authenticity?
AI has transitioned from a futuristic notion to a formidable force reshaping the e-commerce realm. According to a recent study from Absolunet, around 28% of top-tier e-commerce companies are already implementing AI and machine learning platforms into their content creation processes. But, how does a machine accomplish the brands wanting to inject humanity into their experiences? The short answer is that it can’t—at least not fully. AI is a great way to develop content, but a human at the helm is the only way to truly resonate with hearts in a meaningful manner. Taking the “people element” out is a sure way to make any AI efforts feel tone-deaf in a world where your audience craves authenticity.
Pantone’s Color of the Year 2024: Peach Fuzz!
No, we’re not suggesting you rebrand your color scheme to go with the Pantone flow (but hey—if it works!). What we are suggesting is that you continue to be mindful of the effect of color in your e-commerce experiences. One of the most common areas of correction we have to make at EYStudios concerns the use of color. Customers instinctively make shopping decisions through their emotional response to color, so it’s critical to make that a key part of your continued branding strategy this year.
For help on how to incorporate these strategies and many others into your branded e-commerce experience, get in touch with us!