Last month, BigCommerce announced it’s full-featured integration for WordPress to bring a “best of both worlds” approach to content and commerce.

Pardon the pun, but this is a big move.

Folks, a third of the entire internet is based on WordPress.

Read that again, slowly. That’s over 20 million websites. Now consider that WordPress owns almost 60% of the world’s CMS (content management system) market.

All of this is impressive, but what does it mean for the world of ecommerce? For most business owners, the online equivalent of the Berlin Wall separates great content from an intuitive way to shop products.

WooCommerce is the primary ecommerce plugin available to WordPress users, but it suffers from massive scalability challenges.  The cool thing about WordPress is how much customization it offers. However, when you dive into commerce and payments, you have to make sure those elements don’t create a strategic bottleneck.

With zero formal support options and the requirement to maintain your own PCI compliance, developer costs can go through the roof. A forced dependence on apps to bridge the enormous functionality gaps in WooCommerce makes it impossible to forecast any real total cost of ownership.  This sort of “duct-taped development” can also result in a major slowdown of the site itself, with so many different pieces all trying to work in conjunction with each other. All of this can put a major dent on your conversions and SEO.

With Woo, what looks to work on paper ends up failing in real-world environments.

Put simply, if you’re serious about scaling a multi-million-dollar ecommerce company, don’t build it on the foundation of what is essentially blogging software. Recognize the inherent strengths of WordPress and leave ecommerce to companies that specialize in it.

With BigCommerce handling these duties, it eliminates a lot of risky and time-consuming headaches. With Woo, you’d have to be responsible for maintaining your entire hosting environment, which is the absolute last thing any sane merchant wants to take on. BigCommerce allows you to update your catalog and manage all of your orders with a few simple clicks – even if you have multiple WordPress sites.

Whereas Woo’s limited payment options require even more apps, BigCommerce inherently offers super-low processing rates with PayPal. This is all powered by Braintree, which enables both ApplePay and Visa Checkout. Doing away with PCI compliance legal challenges and streamlining the overall payment system save you both time and money.

And you don’t even have to worry about lame-looking iFrames!

This is really an exciting, win-win development for both BigCommerce and WordPress. I’m hoping this begins to dismantle the dependence WordPress users have on WooCommerce and simultaneously boosts the brand recognition and value of the BigCommerce brand. As more merchants make use of the integration, I can see WordPress having more of an impact on how BigCommerce merchants utilize content in their online experiences.

The BigCommerce WordPress Developer Beta is now available for early access. Got questions? Contact us and we’ll get right on it!