What is Social Media Marketing?Social media marketing is a form of digital marketing using social media platforms and networks to market a company’s products and services. There are two primary categories: organic vs. paid.
Organic Social Media Marketing:
Organic social media marketing refers to the process of using the free tools on various social media sites to promote your products and services. Creating a business page (or profile), building a social community, and writing or commenting on posts are all great ways to organically market your business on social media.
Paid Social Media Marketing:
Commonly referred to as paid social (or social advertising), this is the process of paying a social media platform to display advertisements to their users. Prices vary across social platforms and are determined by several factors such as: ad formats, targeting methods, and competition.
Tell us about Retargeting and why merchants should be interested in it.Retargeting (also known as remarketing) is a popular sub-set of paid social advertising. It is a form of digital advertising that works best in conjunction with other digital marketing programs such as pay-per-click (PPC), search engine optimization (SEO), etc. It is a cost-effective way to enhance marketing campaigns by targeting potential customers that are already familiar with your brand. Retargeting campaigns focus on recapturing a potential customer’s attention, leading them back to the website/business, and getting a second chance at converting them (getting them to complete a specific goal, such as filling out a contact form). Retargeting uses cookie-based technology. By placing a ‘hidden’ script on the back-side of a website (in the source code), it allows us to attach a tracking ‘cookie’ to users who visit your website. This ‘cookie’ then allows us to ‘follow’ these users to social media platforms over a set period of time. We can then reach back out to these users, serving up ads to basically ‘touch’ them again and remind them about your business.
What are the most popular Social Media sites?In the U.S. the most popular social media sites to market a business or product on are:
What is the most popular Social Media Marketing platform and why?Facebook is the most popular social media marketing platform because it has the largest audience. Almost two-thirds (68%) of adults in the U.S. use Facebook. Most users (74%) visit Facebook at least once per day and just over half (51%) say they visit Facebook several times per day. (Pew Research: January 2018.)
Why is Social Media Marketing important to your business?There are so many reasons why a company should be marketing their business on social media. These are the top reasons:
- To build brand awareness, authority and loyalty
- To increase website traffic and enhance SEO efforts
- It is a cost-effective way to advertise