Meet Julie Kirkland: Social Media Marketing Manager

Julie Kirkland is the team leader, heading up the social media marketing program for EYStudios. She is a graduate of Clemson University and an experienced digital marketing specialist.

With over a decade in the industry, Julie has extensive experience in all aspects of digital marketing. From managing website development projects, analytics tracking, program analysis and more – she has in depth experience doing it all! And this combined experience gives her a huge advantage over the competition. It allows her to see the bigger picture and expertly execute a coordinated, targeted social media marketing program.

Julie has developed and managed a plethora of social media marketing campaigns over the years. From nationally recognized brands to small local businesses – she has successfully run service industry, eCommerce, and lead generation campaigns across all the major social media platforms. She has also previously worked with multiple marketing agencies to develop social media marketing programs as new service offerings.

Check out our interview with her below:

What is Social Media Marketing?

Social media marketing is a form of digital marketing using social media platforms and networks to market a company’s products and services. There are two primary categories: organic vs. paid.

Organic Social Media Marketing:

Organic social media marketing refers to the process of using the free tools on various social media sites to promote your products and services. Creating a business page (or profile), building a social community, and writing or commenting on posts are all great ways to organically market your business on social media.

Paid Social Media Marketing:

Commonly referred to as paid social (or social advertising), this is the process of paying a social media platform to display advertisements to their users. Prices vary across social platforms and are determined by several factors such as: ad formats, targeting methods, and competition.


Tell us about Retargeting and why merchants should be interested in it.

Retargeting (also known as remarketing) is a popular sub-set of paid social advertising. It is a form of digital advertising that works best in conjunction with other digital marketing programs such as pay-per-click (PPC), search engine optimization (SEO), etc.

It is a cost-effective way to enhance marketing campaigns by targeting potential customers that are already familiar with your brand. Retargeting campaigns focus on recapturing a potential customer’s attention, leading them back to the website/business, and getting a second chance at converting them (getting them to complete a specific goal, such as filling out a contact form).

Retargeting uses cookie-based technology. By placing a ‘hidden’ script on the back-side of a website (in the source code), it allows us to attach a tracking ‘cookie’ to users who visit your website. This ‘cookie’ then allows us to ‘follow’ these users to social media platforms over a set period of time. We can then reach back out to these users, serving up ads to basically ‘touch’ them again and remind them about your business.

What are the most popular Social Media sites?

In the U.S. the most popular social media sites to market a business or product on are:
  • Facebook
  • LinkedIn
  • Instagram
  • Twitter

What is the most popular Social Media Marketing platform and why?

Facebook is the most popular social media marketing platform because it has the largest audience. Almost two-thirds (68%) of adults in the U.S. use Facebook. Most users (74%) visit Facebook at least once per day and just over half (51%) say they visit Facebook several times per day. (Pew Research: January 2018.)

Why is Social Media Marketing important to your business?

There are so many reasons why a company should be marketing their business on social media. These are the top reasons:
  • To build brand awareness, authority and loyalty
  • To increase website traffic and enhance SEO efforts
  • It is a cost-effective way to advertise

Why trust EYStudios to be your Social Media Marketing partner?

The team behind EYStudios social media marketing program has extensive experience building successful social media marketing strategies for a variety of businesses across service and eCommerce industries.

What makes EYStudios Social Media Marketing program stand out from the crowd?

EYStudios believes that every business is unique and deserves its own unique social media marketing strategy. Each component of the strategy is selected to specifically meet your marketing needs.

The EYStudios team uses tools, such as Facebook’s extensive knowledge-graph, to create highly targeted ads. Targeted content served to specific audiences allows EYStudios to keep advertising spend down and conversion rates up.

Plus, your social media marketing campaigns will be routinely monitored by a human. EYStudios believes in a hands-on approach and not relying solely on an algorithm. The team will continually analyze and optimize campaigns throughout the month, making regular adjustments with the goal of driving a better return on investment.


For more information about Social Media Marketing and EYStudios, call us at 678-402-6378 or email info@eystudios.com.