EYStudios Makes an eCommerce Slam Dunk for Detroit Pistons

The team at EYStudios was thrilled at the opportunity to help the Detroit Pistons redesign their existing fan gear site, the Pistons Locker Room. The Pistons came to EY via longtime partner, Delaware North.

“They loved the Panthers site, and we wanted to make sure we could recreate some of that magic for them,” stated Megan Smith, eCommerce Consultant. The challenge came in recreating that magic on an expedited timeline. Fortunately, the decision had been made to move the store to BigCommerce, which helped greatly with reducing schedule time in the build.

The new site boasts an updated and refreshed design that is far from the dark and dated design they had previously. In addition to the site looking better, it is also utilizing the new BigCommerce enhanced checkout which both the Pistons and BigCommerce are very excited about.

Now that the site is live, the Pistons will become part of EY’s ongoing support program, Runway. “Keeping the site content fresh was really important to the client, so we knew this program would be the perfect fit,” stated Project Manager Caitlin Burge.

Check out the Before & Afters here and visit the new Pistons Locker Room to get your gear today.