Arizona Custom Knives has been in business for over 25 years, offering one of the largest selections of custom handmade and production knives on the internet.
ACK came to EYStudios in need of a website and platform that could easily grow and scale with their business, offered easier content management, and that was stable and reliable. The obvious solution was to build them a new site on Magento 2 that could be custom fit to their unique business model.
“Given Arizona Custom Knives’ unique business model, we needed to utilize a platform that could handle endless customization without the fear that changing one small thing would cause a chain reaction in the rest of the site’s development,” said Kate Wicker, Solutions Engineer and Certified Magento Solution Specialist at EYStudios. “That’s exactly what Magento Cloud offers.”
EYStudios helped ACK in a full redesign of their user experience while migrating to Magento 2. We took the core of ACK’s branding, earth tones and a rustic aesthetic, and transformed their site into a knife community destination. The new streamlined navigation helps customers to quickly locate a specific knife based on maker or category. Visitors are shown a countdown to the addition of new knives and users can easily browse through any recently added knives.
A unique challenge that the Arizona Custom Knives team faced, is managing such a unique business model on an eCommerce platform. Their team trusted EYStudios to build custom functionality for the consignment model work flow. From knife intake to paying out the consignor, our team of Magento Certified developers built tools designed to make each day at ACK easier.
Elliott Dunson, developer on the Arizona Custom Knives team, stated that “nailing down the workflow of how new knives would come in, get listed, and be presented on the site, was the first crucial step in making the project successful.”
With a goal of improving ACK’s experience in interacting with the admin panel of the site, our team looked for different ways to customize the Magento interface. Between custom tailoring the admin to ACK’s needs and custom building a unique front end to appeal to their customer base, Arizona Custom Knives new site is truly one of a kind.