Boston Sword & Tuna has been in the fishing industry for years in one of America’s major seafood hubs.
The Sales & Marketing Director of Boston Sword & Tuna, Michael Scola, came to EYStudios after seeing Wholey.com’s site that EY built on the BigCommerce platform. This inspired Michael to start an eCommerce presence to grow their business further.
Michael’s goal was to make their company the “Omaha Steaks of seafood,” and to get there, he knew he would need a team of expert designers, developers, and consultants.
Ali Hyduke, Boston Sword & Tuna’s eCommerce Consultant at EYStudios, kicked off the project by overhauling their branding. “Boston’s previous aesthetic did not portray the kind of company that they are, and that they are ultimately trying to become,” Ali said. “The new site speaks to the level of quality and customer service that they have come to be known for.”
After the redesign of the brand, the next step was for EYStudios to enlist a well-known Atlanta based food photographer to capture the mouthwatering seafood. Ali explained that “the high-quality photos of their delicious offerings made all the difference in the merchandising of this site.”
“I am so fired up and will never forget the impact you had in making my dream and vision a reality,” Michael said, of working with Ali and the EYStudios team.
EYStudios is looking forward to an ongoing relationship with Boston Sword & Tuna as they enter the Runway Program, which offers ongoing design, development, and consultation.
To learn more about Boston Sword & Tuna and check out their newly launched BigCommerce site, head over to Shop.BSTSeafood.com.
View the Before & After.