Contact
Project Notes
EYStudios worked to analyze and rehaul Total Pharmacy Supply’s pay-per-click campaign to improve their cost per conversions. We successfully succeeded in the first month of working with them.
About
Total Pharmacy Supply does the important work of supplying pharmacies with essential items like prescription bottles, pill counting tools, COVID-19 supplies, and more. They are the leading supplier of wholesale pharmacy supplies to independent, chain, hospital, and long-term care pharmacies nationwide. Total Pharmacy Supply is also one of the few suppliers of compounding supplies in the nation.
The Challenge
Total Pharmacy Supply was unhappy with their PPC results and wanted a complete rehaul of process, targeting, and positioning. They wanted a plan that was data-based and would ultimately provide results.
Our Creative Solution
Our PPC team completed an audit of Total Pharmacy Supply’s previous campaigns and evaluated their results. We noticed that overspending was a problem with some cost per conversions (CPCs) coming in at nearly $17.00 per click. We set out to improve the CPCs via max bids, removing underperforming text ads, and replacing broad match terms with higher converting and less costly exact and phrase match terms. We also added all eligible products to Google Shopping to increase conversions. In addition to the PPC audit of their site we also provided a keyword audit to identify the best keywords to target for future campaigns.
We have worked with many PPC companies and digital agencies over the years, but we’ve been continually impressed with the partnership and results with EY. Usually there’s at least some disparity between what is presented in the initial sales pitch and what the actual experience ends up being, but with EY the team has met or exceeded all expectations initially set.
It’s a rare jewel to find a digital agency that ACTUALLY delivers on what they promise. For the first time I feel like we are making steady and measurable progress on our SEO with a solidly communicated plan.
The numbers speak for themselves (from the first month they drastically decreased our ad spend while increasing revenue!), but it’s really the trust and partnership we have with the team that makes for a stellar experience. Knowing that our account is in good hands eases our mental load and allows us to focus fully on other parts of our business without feeling like we have to keep a constant eye on our PPC as well.
I cannot recommend EY highly enough!
– EMILY THOMPSON, MARKETING COORDINATOR, TOTAL PHARMACY SUPPLY
Other Recent Projects
