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Project Notes
eSee Acuity was looking to make the next step in marketing once their PPC was running smoothly, so they contacted EYStudios to manage their paid social campaigns as well.
About
Founded in 2013, eSee Acuity makes affordable digital acuity charts that doctors actually want to use. Chief Medical Officer, Dr. Marc Lay worked to design charts that weren’t too expensive and were not bloated with unnecessary features. Today, thousands of eSee Acuity charts are in use, from small mobile clinics, to large family practices, to hospitals and government spaces.
The Challenge
eSee Acuity was looking to create brand awareness and generate quality leads. Their product has a long conversion cycle so adding LinkedIn on top of PPC would allow the EYStudios team to generate quality leads and focus on the B2B side of the business.
Our Creative Solution
EYStudios now fully manages the clients’ LinkedIn and PPC campaigns. Our digital marketing team strategizes, creates and executes multi-media campaigns to focus on and capture eSee Acuity’s target audience. EYStudios covers everything from planning strategy, writing copy, selecting goals and target audiences and creating the post assets. LinkedIn is primarily used for lead generation and brand recognition. The goal is to focus on building a trusted brand organically and capturing customer information quickly and easily.
By The Numbers
+237%
Traffic
+256%
Returning Users
+50%
Transactions Per Month
EYStudios takes a fully customized approach to marketing my business on LinkedIn and Google Ads. Careful planning and discussion is the cornerstone of our marketing strategy, so I can be sure that we are truly investing in business growth. I have seen immediate increases in sales in the short term as well as expected long-term increases in our brand awareness!
– MARC LAY, OWNER AND FOUNDER, eSEE ACUITY
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