Project Notes

Read how the Carolina Panthers improved their user experience with an emphasis on navigation and mobile.

About

The official NFL store of the Carolina Panthers serves to provide fans of the popular NFC South team access to branded gear and merchandise.

The Challenge

When the Carolina Panthers wanted to elevate their eCommerce experience, they enlisted the help of their official retail provider Delaware North Sportservice, who in turn came to EYStudios for their branding and usability experience.

Our Creative Solution

In tandem with migrating to the BigCommerce platform, the store got a complete redesign to focus on improved UX. Extra attention was paid to the mobile experience, as it was continuing to account for a large portion of site traffic, and the previous design was not conducive to the mobile shopper.

By The Numbers

+37%

Conversion Rate

+83%

Mobile Conversions

-18%

Bounce Rate

“By leveraging the key features of the BigCommerce platform, we were able to deliver a shopping experience that is on par with the one fans receive at the game.”

– Sean Callihan, EYStudios

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