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When it comes to eCommerce, there are a lot of things to think about. But one thing that is often overlooked is expanding internationally. This can be a great way to grow your business and reach new customers. Today we will discuss some tips on how to go international with your brand!
Set Up The Logistics
There are a few things to keep in mind when expanding internationally. You should begin with making sure your site is set up for your new market or capable of expanding to an international market.
- The first is to make sure you are able to ship your products to the country you are expanding to. This may seem like a no-brainer, but it is important to make sure that your products can actually be delivered to your customers.
- You will also need to set up a way to accept payments from customers in different countries. This can be done by setting up a merchant account or using a payment processor that supports multiple currencies.
- Another thing to consider is language barriers. If you are expanding to a country where English is not the primary language, you will need to make sure your website and marketing materials are translated into the local language. This will help ensure that your customers can understand your product and make a purchase.
- Finally, you will need to research the laws and regulations of the country you are expanding to. This is important to make sure that you are compliant with all of the local laws and can avoid any penalties.
Research The New Market
The next thing to keep in mind is to research the market in the country you are expanding to. This is important so that you can tailor your products and marketing to meet the needs of your new customers.
- You should start by looking at the demographics of the country. This includes information on the population, age, income, and education level. This will give you an idea of who your potential customers are and what they are looking for.
- It is also important to research the competition in the market. This will help you identify any potential threats and determine what you need to do to stand out from the competition.
- Another thing to consider is the culture of the country you are expanding to. This can help you understand the values and beliefs of your potential customers and can be used to create marketing materials that appeal to your new international market.
- Finally, you should research the buying habits of the people in the country you are expanding to. This includes information on what types of products are popular, how much people are willing to spend, and when they are most likely to make a purchase. This information can be used to create a marketing strategy that will reach your potential customers.
Create A Marketing Strategy
Once you have done your research, it is time to create an international marketing strategy. This should be tailored to the country you are expanding to and should include both online and offline marketing tactics.
- Some things to consider for your online marketing strategy include search engine optimization, social media marketing, and display advertising. These tactics will help you reach potential customers who are searching for products online.
- It is also important to consider offline marketing tactics such as print advertising, television commercials, and radio ads. These can be used to reach customers who may not be searching for products online.
- Finally, you should create a branding strategy that will help you build awareness for your brand in the country you are expanding to. This includes creating a unique logo and slogan that represent your brand. It is also important to create marketing materials that are culturally appropriate.
Launch Your Expansion
Once you have created your marketing strategy, it is time to launch your expansion. This is the time to fix any logistics that need to be handled and make sure that you’re monitoring any customer feedback.
You will also need to create a customer support plan. This includes setting up a system to handle customer inquiries and complaints. It is also important to have someone on staff who can speak the local language so that they can assist customers who may not be able to speak English.
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Need help expanding internationally? Reach out to EYStudios, a full-service eCommerce agency, with a team of experts who can help you research your new market, create a marketing strategy, and launch your expansion. Contact us today to learn more about our services.