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Check out our latest blog posts and articles written by our team here at EYStudios.
Your eCommerce Guide to TikTok: Trends & Strategies
TikTok is the latest social media platform to take the world by storm, and it’s no surprise that eCommerce businesses are taking advantage of its unique features. While some people may dismiss the platform as “for Gen Z-only,” the reality is that TikTok has a lot to offer businesses of all types. In this guide, […]
Branching Out: How To Go International With Your Brand
When it comes to eCommerce, there are a lot of things to think about. But one thing that is often overlooked is expanding internationally. This can be a great way to grow your business and reach new customers. Today we will discuss some tips on how to go international with your brand! Set Up The […]
How Much Should I Be Spending On Digital Marketing?
As we approach the end of the year, it’s almost time to start creating your budgets for 2023. One of the key areas for reflection for any eCommerce owner is their digital marketing spend. In this blog post, we’ll go over the leading strategies for creating a digital marketing budget and the average spend for […]
Too Hot, Too Cold and Lukewarm: 3 Common Navigation Mistakes
Usability mistakes involving eCommerce category structures are among the most common that we see here at EYStudios. It’s usually either one extreme or another regarding Top Level Categories. We usually give them the acronym “TLC” (which doesn’t mean “tender loving care”—but we still really care about them, and you). If proper organization was related to […]
Why Can No One Define Omnichannel?
There is no one-size-fits-all answer to the question, “What is omnichannel?” because the definition can vary depending on who you ask. For some, it means providing a seamless experience for customers whether they are shopping online, in a store, or using a mobile app. For others, it might mean offering multiple ways to contact customer […]
Assistant Devices and eCommerce
According to a 2017 study by Artificial Solutions, 68% of people are already using a voice activated assistant. Of those, 40% use it on a daily basis. This group of people is already accustomed to not lifting a finger in order to ask questions, find out about the weather, and check sports stats. Now they’re […]