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As an eCommerce business owner, you know that email marketing is one of the most effective ways to reach your target audience and convert leads into customers. After all, revenue from email marketing is estimated to reach almost 11 billion by the end of 2023. But building an email list can be a daunting task — especially if you’re not sure where to start. In this blog post, we will outline some tips and tricks for organically and effectively building your email list. Follow these simple steps, and you’ll be on your way to a thriving email marketing campaign!
Make It Easy To Sign Up For Your Email List
The first step to building your email list is to create an opt-in form. This is a piece of code that you can add to your website or blog that allows visitors to sign up for your email list. You can find many free and paid options online, so be sure to do some research before settling on one. Once you’ve chosen an opt-in form, be sure to place it in a prominent location on your website or blog. Many people put their opt-in forms in the sidebar or header of their site, but you can really put it anywhere that makes sense for your business. Just be sure that it’s easy to find!
In addition to placing your opt-in form in a prominent location, you should also make the sign-up process as easy as possible. If you’re asking for too much information, potential subscribers will likely be turned off and click away. At a minimum, you should only ask for an email address. You can always collect additional information (like names and addresses) later down the road.
Make Email List Building A Priority
In order to effectively build your email list, you need to make it a priority. This means setting aside time each week to work on building your list. You can’t just set up an opt-in form and forget about it — you need to be actively working to grow your list. There are a number of ways to do this:
- Social Media: You can use platforms like Twitter, Facebook, and Instagram to promote your opt-in form and encourage people to sign up for your email list. You can also run ads on these platforms that target people who are likely to be interested in your product or service.
- Content Marketing: Creating high-quality blog posts, infographics, eBooks, and other forms of content is a great way to attract leads and get them to sign up for your email list. Be sure to include a call-to-action (CTA) at the end of each piece of content that encourages people to sign up for your list.
- Lead Magnets: A lead magnet is a freebie that you offer potential subscribers in exchange for their email addresses. This could be a white paper, an eBook, a discount code, or anything else that would be valuable to your target audience.
Optimize Your Email List-Building Efforts
There are a number of things you can do to optimize your email list-building efforts.
- Segment Your List. This means grouping subscribers together based on shared characteristics. For example, you might segment your list by location, age, or interests. Segmenting your list makes it easier to send targeted emails that are more likely to be opened and clicked.
- Automate Your Email Marketing. When it makes sense to, automate your emails to make sure your subscribers always receive timely and relevant emails. This could include automatic welcome emails, drip campaigns, and other automated emails. Automating your email marketing will save you a lot of time in the long run.
- Always Be Testing and Experimenting. This means trying out different subject lines, calls-to-action, and other elements of your email campaigns. By constantly testing and tweaking your emails, you’ll be able to improve your open and click-through rates over time.
Building an email list is a crucial part of any eCommerce business owner’s marketing efforts. By following the tips and tricks in this blog post, you’ll be well on your way to building a strong and engaged email list that will help you boost sales and drive growth for your business.
Reach Out to EYStudios
Email list building is a process, but following these simple steps will put you on the right track. With a little time and effort, you’ll soon have a thriving email list that drives results for your business. Need more help building your email list? Contact us at EYStudios and we’ll be happy to lend a hand! Our team of experienced marketers can help you create an email marketing campaign that drives results.