Email marketing is extremely important for building relationships with prospects, leads, current customers, and even past customers because it provides your business with the ability to speak directly to them via their inbox, when the time is most convenient for them.

Unlike other marketing channels, email marketing provides you with the ability to stay in touch with your customers on a consistent basis. It’s also an easy and effective way to show your customers how much you truly value their business!

Need more proof? Check out these impressive stats that show just how effective and important email marketing truly is for your business:

  • 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa).
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business to acquire new customers (McKinsey).
  • With the help of mobile devices, 91 percent of consumers use email on a daily basis (Constant Contact).
  • It is predicted that there will be 4.2 billion emails users by 2022 (Constant Contact)

In this blog we will take a look at five of the top overlooked benefits of email marketing.

5 Overlooked Benefits of Email Marketing:

Build and Increase Brand Recognition
Building a brand is hard work. It takes a lot of touch points to stay relevant in the consumer’s mind. Email marketing provides the ability to carry your branding directly from your website into your email campaigns. By consistently providing valuable content to your audience, this will help consumers to recognize, anticipate and most importantly, engage with your emails. Brand recognition helps to breed trust, purchases, and a healthy relationship with your customers. Leveraging email marketing with daily, weekly and monthly emails, your business will stay relevant in your customer’s mind. This is extremely important for when your customers have a need, your business and your brand will not only be top of mind, but at the top of their inbox as well!

Easily Integrate into Other Marketing Channels
Email marketing provides you with the ability to easily integrate into other digital marketing channels and technologies. This ability, when utilized, will allow you to further segment and personalize your campaigns for your customers. By syncing your email provider with your eCommerce platform you can easily pull in your product catalog to aid in cross selling and abandon cart promotions. By syncing with a reviews/loyalty system you can encourage recent customers who purchased to both purchase again and leave you reviews for you products to encourage further shoppers to complete their purchases. These are just a few examples of ways you can extend the capabilities of your email campaigns through strategic integrations.

Targeted and Personalized Content
With email marketing you have the ability to segment your customers into different lists based on their behaviors, preferences, and demographics. This in turn, provides you with the ability to send highly personalized content which is proven to increase conversions. From crafting the perfect subject line to the images that resonate with your customer, and highly relevant content that helps to solve the needs of your audience, email is a great channel to drive engagement.

All of the Data!
Analytics and data can provide much more than just showing revenue and sales growth. Each measurable KPI (key performance indicator) provides valuable insight into how your audience and customers behave and interact with your marketing content, campaigns, and products / services. From delivery rates, open rates, CTR (click-through-rate), and subscriber retention, email marketing provides an endless supply of data that can be utilized to craft the optimal marketing campaigns across all channels and on-site content.

Optimize Your Time and Budget
One of the most important and significant advantages of email marketing for businesses of all sizes, is the efficient use of time and budget. Designing professional email marketing campaigns does not have to be complicated, or time consuming, and sending emails to a large subscriber list can be extremely cost effective. Take advantage of your email service provider and set up automated email programs that you can replicate. By taking the time to set these up in advance you can watch them run and start seeing the ROI as people interact with your store and get targeted specific emails based on those interactions. When it comes to sending out regular newsletters, you can set up a base template that you simply populate with content and promotions on a weekly or monthly basis. This will save you time and establish an expected formula for your email subscribers.

There are an extraordinary amount of great benefits to email marketing for your business. Whether you are a small business that is just getting started, or a large business that has been established for many years, email marketing is a service that every business should be utilizing on a regular basis in order to grow!

With email marketing, your business can build your brand, out-perform your marketing goals, and position yourself as an industry expert. And the great part about email marketing is, you can achieve all of these things without breaking your budget.

To learn more about Email Marketing and the strategies you can put in place, call us at 678-402-6378 or email