On Dasher… On Dancer… On Mastercard & Visa! The holidays are right around the corner and the key to a successful holiday season is often the hardest decision merchants face… what holiday promotion should your store offer? Below are five promotions we recommend your team consider that allows flexibility as well as creativity. Use the holidays to have fun with your promotions, stand out from your competitors, and get your customers pulling out their credit cards! Free Shipping Shipping costs are often the number one reason for cart abandonment. Therefore, offering free shipping and/or an option for low-cost expedited shipping will help encourage customers who are on the fence to go ahead and make that purchase! Free shipping is a no-brainer if you want to see an increase in sales and conversions. Remember to include a delivery date guideline for customers to use when ordering so they can select the most appropriate shipping method to get their gifts in time. Minimum Purchase Discount Many choose this promotion due to the ability to upsell customers and generate sales. Minimum purchase can be applied to specific collections or products on your site or as an easy sitewide sale. Start by looking at your past months average cart orders and slightly increasing the amount as your holiday minimum purchase. In result, this will incentivize your customers to spend extra $$ to get that discount. Flash Sale Nothing ignites excitement and interest in your customers like a flash sale! The sense of urgency to take advantage of an awesome deal for a small window of time will encourage customers to purchase that product before it’s too late. Review what products are your top-sellers and how your competitors pricing compares. Use email blasts to promote your flash sale and don’t forget to use social media to spread the sale by word of mouth! Customer Loyalty Rewards The spirit of the holidays is about giving and there’s no better time to gift your loyal customers than with exclusive offers to spread your holiday cheer. Take this opportunity to strengthen the bond between your brand and customers. Send all of your loyal customers a personalized gift via email. This can be as simple as an additional 20% off their total cart value or free gift with purchase. Social Promotions Strictly advertising promotions through social media is a great way to build your following and also build customer loyalty. Social promotions are great for small businesses that are seeking to grow their audience and brand awareness. Grow each of your social channels by offering different promotions or at least different discount codes on each channel to grow your overall social following (this is also super helpful for tracking). Merchants can also apply the concept of Flash Sales to their social channels to increase word of mouth and conversions. For a sleighin’ holiday season, remember what the true meaning of the holidays are. Use this special time of year to put smiles on your customers faces with the gift of giving! It will be time to wrap up the season before we know it! For more information about how to prepare your store this holiday season, call EYStudios at 888-429-4803 or email us at firstname.lastname@example.org.