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Google has created a suite of tools that are extremely useful for eCommerce business owners. Today we’ll be discussing how Google AdWords, Google Analytics, and other Google applications can help inform your decisions and help you run your business more effectively.
Google AdWords
Google AdWords is a tool that allows you to create and manage ads for your eCommerce business. You can use AdWords to promote your products or services on Google Search, Display, and Shopping. AdWords can be an extremely effective way to drive traffic to your website and generate sales.
AdWords allows you to target your ads to a specific audience. You can choose to target people based on their location, their interests, and their demographics. AdWords also allows you to set a budget for your ad campaign, so you can control how much you spend on advertising.
Google Analytics
Google Analytics is a free tool that gives you insights into your website traffic. Analytics can help you track where your visitors are coming from, what they’re doing on your site, and how they’re interacting with your products or services. This information can be extremely valuable in helping you to improve your website and convert more visitors into customers.
In addition to tracking website traffic, Google Analytics can also be used to track sales data. This data can help you to see which products or services are selling well and which ones need more work. Analytics can also help you to identify where your customers are coming from so you can focus your marketing efforts more effectively.
Google My Business
Google My Business is a free listing service that allows you to manage your business’s information on Google. My Business can help you attract more customers to your website by making it easier for them to find your business online.
Google My Business also allows you to post updates about your business, such as special offers or events. These updates will appear in your customers’ Google Feeds, so they can always stay up-to-date on what’s happening at your eCommerce store.
Google Search Console
Google Search Console is a free tool that allows you to monitor and optimize your site’s appearance in Google search results. Search Console can help you identify and fix errors on your website, track your site’s search traffic, and generate more leads for your business.
Google Tag Manager
Google Tag Manager is a free tool that allows you to manage your website’s tags in one place. Tag Manager can help you keep your website’s code clean and organized, and it can also help you track events on your website more effectively.
Google Merchant Center
Google Merchant Center is a tool that allows you to upload your product information to Google and make it available to shoppers on Google Shopping. Merchant Center can help you reach more potential customers and increase sales.
Google Apps for eCommerce
There are a number of different Google apps that can be extremely useful for eCommerce businesses. These apps include:
- Google Sheets: A spreadsheet app that can be used for tracking inventory, orders, customers, and more.
- Google Docs: A word-processing app that can be used for creating product descriptions, website content, and more.
- Google Slides: A presentation app that can be used for creating sales presentations, product demonstrations, and more.
- Google Forms: A form builder that can be used for creating contact forms, customer surveys, and more.
- Google Calendar: A calendar app that can be used for tracking important dates, deadlines, and events.
- Google Drive: A storage app that can be used for storing product images, website files, and more.
Conclusion
Google offers a number of different tools that can be extremely useful for eCommerce businesses. AdWords, Analytics, and My Business are just a few of the many services that Google offers. If you’re not using these tools to your advantage, you’re missing out on a lot of potential sales and leads. Need help monitoring your website with Google tools? Reach out to EYStudios to learn more about our website maintenance and marketing services.