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As a small or mid-sized business, you are probably always looking for ways to compete with the big guys. And, in many cases, that means trying to emulate what Amazon does. But guess what? You can’t! And that’s okay. In fact, it’s better than okay — it’s great! Embrace your uniqueness and stop comparing yourself to Amazon. They have a different business model and operate on a completely different scale than you. So instead of trying to be like them, focus on being the best version of your own company.
Your small business is unique and has different strengths than Amazon. Use these strengths to your advantage! Customers will appreciate a company that is tailored to their needs and that offers a more personal touch. Globally, 90% of all companies are small businesses and they account for 50% of jobs. So don’t waste your time and energy trying to be something you’re not — focus on being the best version of yourself, and you’ll be just fine.
So let’s go over a few things that you can do that Amazon can’t:
A More Personalized Experience
One of the key advantages of being a small or mid-sized business is that you can offer your customers a more personalized experience. Amazon is a huge company with millions of customers, so it must focus on providing a generalizable experience that works for everyone. But you can tailor your products, services, and even your marketing to fit the specific needs of your target customer base. This will not only make your customers happier, but it will also give you a leg up on the competition.
Amazon relies on algorithms to personalize their experience but they will never be able to match the level of customization that you can offer as a small business. You know your customers better than anyone, so use that to your advantage!
Easier Access to Local Offerings
Another advantage that small businesses have over Amazon is that they can offer easier access to local offerings. When you buy from a small business, you can be sure that your money is going back into the local economy. But when you order from Amazon, your purchase could be coming from anywhere in the world.
Local businesses also tend to have a better understanding of the needs of their community. They can offer products and services that are specifically tailored to the area in which they operate. So if you’re looking for something specific, your local small business is more likely to have what you need than Amazon.
A More Human Touch
Another key advantage of being a small or mid-sized business is that you can offer a more human touch. Amazon is a faceless corporation, so they have to rely on its customer service team to provide a human connection for its customers. But as a small business, you can infuse your brand with personality and make sure that every interaction your customers have with you is a positive one.
Your customers will appreciate the more personal touch that you’re able to offer, and it will help you build a stronger relationship with them. So don’t be afraid to let your personality shine through — it’s one of the things that makes you unique and special!
You Can Pivot Faster
Small businesses are also able to pivot faster than Amazon. Because you’re not bogged down by bureaucracy, you can make changes to your business quickly and efficiently. This gives you a major advantage when it comes to responding to the needs of your customers.
Amazon is a massive company, so it takes them longer to implement changes. This can be frustrating for customers who are looking for a company that can keep up with their ever-changing needs. But as a small business, you can be nimble and adapt to the needs of your customers quickly and easily.
Some examples of this include:
- Offering new products or services in response to customer demand
- Changing your marketing strategy to better target your ideal customer
- Modifying your business model to be more efficient or sustainable
These are just a few of the ways that you can compete with Amazon as a small or mid-sized business. Remember, you don’t have to be like them to be successful — focus on being the best version of yourself, and you’ll be just fine.
So, the next time you find yourself comparing your business to Amazon, just stop and remind yourself that you’re not them, and that’s okay!
Want help optimizing your small to mid-sized business? Reach out to EYStudios. We’re a full-service eCommerce agency that specializes in helping businesses like yours grow and succeed. Contact us today to learn more about how we can help you take your business to the next level.