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When it comes to email marketing, the goal is to create the most engaging email possible to gain clicks. Articles and images are great additions to your email, but the real secret weapon is video content. Looking to boost your email performance? Today, we take a dive into the power of video and how it can boost your click through rates and overall sales.
The Power Of Video
Video is everywhere! Anywhere you look, there is some sort of moving picture. According to Statista, 85 percent of internet users watch online video content on some sort of device. The biggest draw is the on-demand nature of the video content. It’s perfect for early risers, night owls and anyone in between. Video is also the perfect vehicle for any kind of information. Breaking news, product reviews, how-tos and cute puppies are all available in one click. Videos provide a realistic sense of scale, features, usability that cannot be offered by text and images alone.
Email Marketing Successes
According to Campaign Monitor, when email and video meet, you can expect to see your email’s open rates increase by 19% and click rates by 65%. They have also been seen to reduce unsubscribe rates by 26%. In addition, integrating videos with email enables brands to maintain an open line of contact with their customers. Once a customer engages with a video, they have already shown a certain level of interest in the product or services the marketer has to offer. These viewers can then be easily converted into a funnel with the help of an opt-in form, registration, or download. Including videos in emails can also create an emotional connection with your customer. It’s important to make sure your messaging is authentic. After that, everything else will come easy.
Video & Email Marketing Best Practices
For your emails, it’s important to keep them short and sweet so the audience can focus on the main point, the video. Having a quick sentence or two will easily get your point across. Be sure to include an image from your video and put a play button over top of it to mimic the look of a typical video player. It helps for users to understand what they’re going to open. Using the word “video” in your email’s subject line can boost the click-through rate tremendously. Again, being upfront with your content goes a long way. With each video you post, make sure you place a call to action during, or at the end of the video that suggests a clear next step for your audience.
Want to learn more email marketing tips? Our consultants are happy to discuss strategies you can put in place. Give us a call at 678-402-6378 or email info@eystudios.com.