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The power of social media can have an incredible impact on your business. With unique content and a regular posting schedule, businesses can create a loyal group of followers that like, share and expose other potential customers to their business. The sky’s the limit if you’re willing to invest in a successful social media strategy. Think you’re ready to take it to the next level? Entering the pay-to-play world of social advertising can be a very stressful endeavor. Will the money you put in get the ROI you want? The good news is there are a vast number of benefits to social media ads that will help show your money was well spent.
The numbers don’t lie! These statistics show the potential that paid social media advertising can have on your business.
- 200 million users visit at least one business profile page a day (Instagram)
- 76% of U.S. consumers have purchased a product they saw in a brand’s social media post (Curalate)
- Social media ads drive three times more non-customers than existing customers (Adobe)
Fits Any Budget
Paid social ads are not exclusive to businesses with large budgets. There are really no price restraints when it comes to getting started. Most social platforms follow a pay-per-click (PPC) style of payment, so you only pay when a user has taken the action your required when creating the ad. The best part is the ads can be scalable, so if a specific ad is performing exceptionally well, you have the ability to turn it into a big win for your business.
Increases Brand Awareness
With targeted and retargeted advertising, businesses can showcase their brands to a larger audience than ever before. With the specific targeting that Facebook provides, you can set your sights on potential customers by location, demographic, and interests. That way, you can get the right users to see your brand and building that awareness on your products and services. That awareness will create credibility and will in turn create a loyal customer.
Helps Learn More About Your Audience
With detailed tracking and reporting, you can in turn learn a lot more about the users engaging with your content. You can also learn more about what types of content your potential customers are interested in. The reporting is in real-time as well. So you can look at the KPIs such as likes, comments, and traffic to determine if your ad is successful and apply your new knowledge directly back into the ads you are already running.
Improves Sales
At the end of the day, your business wants to make money. Paid advertising is the perfect way to showcase your products to interested customers and see a return. Think you’re ready to take the next steps? Our team of expert consultants can provide you the information you need to create successful social media campaigns. Our team is an extension of your team and works to provide the measurable results you need to have a successful business.
At EYStudios, we provide a full suite of Digital Marketing Services for your business to take advantage of as part of the EYStudios Runway Program. Our suite of digital marketing services include: Email Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO), and Social Media Marketing across all platforms!
Looking for more advice on social media advertising or need help getting started? Give us a call at 678-402-6378 or email info@eystudios.com.