Project Notes

Working through the EYStudios Runway program, We Sell Mats sought to improve on their holiday sales from the previous year.


Well Sell Mats is a family business that focuses on providing its customers with service, value, and safe, quality flooring options. They provide premium foam flooring at affordable prices for gymnastics, martial arts, cheerleading, fitness, and more.

The Challenge

With the holiday season approaching, We Sell Mats wanted to improve upon the previous year's performance by seeking to promote different, unique sales from Black Friday through the end of December. They were interested in displaying them all in one place, but were not sure how to make that happen.

Our Creative Solution

Working with the team at We Sell Mats, EYStudios designed and implemented a unique holiday landing page to accommodate all the products on sale. We developed two versions within the BigCommerce theme framework, one to be applied on Thanksgiving and one to be applied after Cyber Monday. In addition to physical work completed, the Digital Account Manager assigned through the EY Runway program, was able to provide guidance on the best ways to create the promotions in the BigCommerce admin as well as assist with the project launch and any other questions the client had throughout the process.

By The Numbers


Sales Increase


Average Session Duration


Conversion Rate

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