Project Notes

While moving to Magento 2, Pillow Perfect was in desperate need of a branding and merchandising overhaul.

About

Pillow Perfect is a 25 year old manufacturer and seller of indoor and outdoor decorative pillows and replacement cushions. Owned and operated, just north of Atlanta, Georgia, Pillow Perfect focuses on delivering quality products with inspired style and color to home and patios across the United States.

The Challenge

Pillow Perfect came to EYStudios in desperate need of a branding and merchandising overhaul. Because they offer so many styles in hundreds of different fabric options, the EY team was faced with the challenge of not only streamlining site navigation, but also optimizing the mobile experience.

Our Creative Solution

In order to stay up to date with the latest tools and innovations in eCommerce, Pillow Perfect made the move to Magento 2. Next the EY team went to work with a full rebrand and reimagining the navigation structure and layout for the site. The hard work paid off and customers were able to more easily navigate the site resulting in an overall increase in the site’s conversion rate.

By The Numbers

+34.92%

Conversion Rate

+30.23%

Average Session Duration

-10.60%

Bounce Rate

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Pillow Perfect