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Merchant Summary
National Autism Resources (NAR) provides innovative tools and resources designed to support individuals on the autism spectrum. With expert-backed products that promote skill-building, focus, and independence, the company helps students, teachers, and caregivers succeed. Its mission is to provide high-quality, practical solutions that make learning, communication, and daily life easier for those on the spectrum.
NAR has spent years serving as a go-to destination for schools, therapists, and caregivers looking for tools that support neurodiverse learners. But when it came to paid digital marketing, especially around the holidays, they hadn’t quite found their rhythm.
Since most of their year-round business comes from schools and professionals, the holiday season has traditionally been viewed as a slow period. At EYStudios, we saw an opportunity to reach a completely different audience: family and gift-givers. With the right strategy, we knew we could turn “downtime” into serious growth.
Main Challenges
National Autism Resources was facing a few key hurdles with their digital marketing efforts:
Challenge #1
No Winning Strategy in Place
Ads weren’t tailored by audience, season, or product type, making it hard to get meaningful traction.
Challenge #2
Holiday Season Blind Spot
Because schools and teachers typically slow down in Q4, NAR had never optimized digital marketing for the holidays. This led to a valuable opportunity that was being missed.
Challenge #3
Google Shopping Restrictions
Many of National Autism Resources items straddled the line between therapeutic and medical, so we had to get creative to stay compliant while still driving visibility.
Challenge #4
Holiday Season Optimization
With key months like November and December driving substantial seasonal traffic, there was urgency in making the account more profitable quickly.
What We Did
We dug into past performance data and quickly spotted a trend hiding in plain sight: people were actively searching for gifts and toys by age group, specifically for autistic children. Not just broad searches, but detailed intent-rich queries like:
- “Gift for 6 year old autistic child”
- “Toys for 12 year old autistic child”
- “Autistic toddler gifts”
Our Approach
This insight guided everything we built.
- Created fresh Google Search and Shopping campaigns centered around specific age brackets (0-17 years old).
- Updated ad copy to reflect those exact age-based searchphrases, making the messaging more relevant and personal.
- Optimized Shopping feed titles and description to match complaint, high-converting phrases.
This strategy not only aligned with how people were searching, but it also made the shopping experience more personal and helpful.
PPC Results (Holiday YoY)
BY THE NUMBERS
+30%
Increase in Click-Through Rate
+76%
Increase in PPC Generated Rev
+103%
Increase in Conversions
+1049%
Return on Ad Spend (ROAS)
The takeaway? We didn’t just fix the account, we helped NAR see the holiday season in a whole new light, turning a historically quiet period into one of their strongest.
Why It Worked
WE FOLLOWED THE DATA
Search behavior told us exactly what families were looking for. We just had to build the campaigns to match.
WE REFRAMED THE SEASON
What had been viewed as downtime turned into a massive opportunity with the right message and targeting.
WE MADE COMPLIANCE WORK FOR US
Google’s restrictions didn’t hold us back. We found creative, strategic ways to stay visible and effective.
WE DIDN’T WAIT AROUND
The new structure was launched quickly and intentionally, allowing us to catch peak-season demand and drive real impact.
Ready to achieve results like National Autism Resources?
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