Project Notes

See how the redesign of Hero Outdoors netted positive results and kept users more engaged during the purchase funnel.


Proudly serving a vibrant customer base since 1991, Hero Outdoors carries an enormous selection of product. Whether your interests are in great military surplus, shooting sports, survival and the outdoors, military driven fashion or that hard to find military collectible you will find something to excite your interest. Well known to the Law Enforcement, Military Cadet, Scouting and Paramedic communities, a large inventory of gear and accessories for these fields is always available.
Family owned and operated for 3 generations in Oshawa,Ontario, Canada our dedicated staff is always on hand and looks forward to meeting you.

The Challenge

To help improve the overall UX/UI on the site. Hero Outdoors were seeing customers leave the website towards the beginning of the sales funnel.

Our Creative Solution

EYStudios built Hero Outdoors a brand new homepage that focused on the UX/UI. We also made their site mobile friendly, which was very important to Hero Outdoors considering 70% of users were using their mobile device to view their site. We changed the "look & feel" to the site in order for the customer to feel more "at home", we achieved this through imagery and color. We also made changes to their category pages so that customers could easy filter through products in order to find the specific product they wanted to buy.

By The Numbers




Conversion Rate



Other Recent Projects

Hero Outdoors