It’s no doubt that 2017 was a big year for ecommerce. According to Statista, ecommerce reached approximately $2.3 trillion in 2017 and is expected to hit $4.5 trillion in 2021. As ecommerce continues to evolve at a rapid pace, e-retailers must keep up with the latest trends to ensure that their customers are happy, and […]
We live in a multi-channel and multi-device world. A consumer may learn about a product on Facebook, then visit Amazon to compare pricing, and end up going to the product’s eCommerce site to make the final purchase. As you can see, the path to purchase is not as linear as it used to be. Consumers […]
Knowing whether or not your eCommerce store is doing well can feel like solving a puzzle. You might know that you’re making some money, but if you aren’t tracking the below metrics, you’ll really struggle to find areas of focus when measuring your progress. The first crucial step is to set up a Google Analytics […]
Have you started the process of gathering User-Generated Content from your audience base? If so, you’re probably asking yourself what you should be doing with it, in order for it to be most beneficial to your site. Here’s five ways to make that content work for you: 1. Create a following. Your customers want to […]
When it comes to data, there is no shortage of it floating around just waiting to be captured and categorized. One of the fastest growing trends in mining data is for marketing purposes. Without an effective marketing strategy, there is no way to inform potential buyers that you are in possession of a product they […]
According to a 2017 study by Artificial Solutions, 68% of people are already using a voice activated assistant. Of those, 40% use it on a daily basis. This group of people is already accustomed to not lifting a finger in order to ask questions, find out about the weather, and check sports stats. Now they’re […]
In our latest episode of EYAccess, we sit down with Josh Burdick and Kevin Kline from ShipStation and asked them our most commonly heard shipping FAQs. Want to test out ShipStation for yourself? Sign up for a free trial here.
Mae Morrison of EYStudios and Jason Horek of BigCommerce discuss the power of unique content: how to create it, capture it, and make it work for you.
It’s a new year and there’s no better time to explore new avenues to increase conversions and AOV on your eCommerce site. With shoppable video, marketing and sales intertwine allowing the viewer to shop the products marketed on the spot. A few big names such as Kate Spade, Ted Baker, and Puma have experienced an […]
Last week our CEO Eric Yonge joined Leo Castro, VP Product & Partner Marketing at BigCommerce, on an Internet Retailer Webinar; Setting the Record Straight: 7 SaaS eCommerce Platform Misconceptions. When merchants look to make a platform move, they are often faced with the choice between a Saas Platform or an Open Source Platform. Saas […]