The Power of Personalization on Your Ecommerce Store

It’s no doubt that 2017 was a big year for ecommerce. According to Statista, ecommerce reached approximately $2.3 trillion in 2017 and is expected to hit $4.5 trillion in 2021. As ecommerce continues to evolve at a rapid pace, e-retailers must keep up with the latest trends to ensure that their customers are happy, and […]

4 Tips for Using Your Data to Inform Holiday Marketing Decisions

When it comes to data, there is no shortage of it floating around just waiting to be captured and categorized. One of the fastest growing trends in mining data is for marketing purposes. Without an effective marketing strategy, there is no way to inform potential buyers that you are in possession of a product they […]

WEBINAR RECAP Setting the Record Straight: 7 SaaS eCommerce Platform Misconceptions

Last week our CEO Eric Yonge joined Leo Castro, VP Product & Partner Marketing at BigCommerce, on an Internet Retailer Webinar; Setting the Record Straight: 7 SaaS eCommerce Platform Misconceptions. When merchants look to make a platform move, they are often faced with the choice between a Saas Platform or an Open Source Platform. Saas […]